Nobody has a clue what they are doing. Especially not the ones who are trying very hard to look like they have a clue. We are all just doing the best we can. We all dream and worry and fart sometimes. And we are all perfect.
The Bullshit is not in our fancy little suits or our fancy little business cards or in the fact that we are climbing a career ladder that does not actually exist or give a lot of importance to little pieces of paper called money. The Bullshit is that we pretend that all these tools, tags and roles are the ultimate reality.
Contrary to common belief, Bullshitless Business does not mean we become these enlightened superhumans who aren’t phased by the mundane worries of everyday survival and casually become conscious millionaires. Rather, bullshitless business represents the belief that:
- We are all responsible for our lives and careers. Or, if you like, we are all entrepreneurs.
- It is in our power to make the ride magical (if magic is what floats your boat).
- Life is a path of continuously unwinding and becoming more real and leaning in (so bullshitless isn’t a place, it’s a process).
But before you fall asleep, let me take a few wild guesses about you:
- You love the idea of leading a purpose-driven life, free of Monday-job-anxiety, obligatory high heels and financial worries.
- You believe you are on the face of this earth for a reason, but sometimes find yourself doubting that when spiral back to one of the following thoughts:
- When did my dreams turn into this mediocre, foreseeable and less than spectacular piece of stale toast?
- I have no clue what to do with my life.
- I suck at making money. And business. And accounting. And eating 3 meals a day. And keeping my inbox clean.
- If orders from the Universe really worked, then an angel should have descended from heaven to hand me a check by now.
- I feel like I am jumping up and down on Facebook, yelling out my most treasured bits of knowledge and nobody is paying attention.
- I hate pretending like I have my shit together when really I have no clue.
- I’d love to not shave my armpits to counter these unrealistic beauty standards but I hate unshaven armpits.
- I suck at selling myself.
- Selling sucks. Can’t we all just get rid of money and go back to trading goats for chocolate?
- Maybe if I had a pretty website and a classier logo suddenly all these clients would come rushing in.
- I’m never going to make it. The Internet is just saturated with fabulous coaches / lifestyle entrepreneurs/ witty freelancers/ people with long glossy hair and the ability to crank out blog posts like it’s as easy as falling off a log.
- Every time I read someone else’s fabulous stuff I feel like I’ve fallen off a log. Face down.
- You wish you could build an unconventional business structure around yourself that makes you feel real, loved, in love, creative, free and in service in a sexy way.
- You would love to feel good about making loads of money. (And it’s difficult to tell which of the two is harder.)
- You sing Disney songs when under the influence of alcohol (or general frolic).
- You’d love to learn from an entrepreneur who shares her truth with you, including the tough bits; someone who has done ‘business as usual’ and found it lacking heart, connection, truth; someone who proves that authenticity, professionalism and fun go together by calling her brand Bullshit Elimination, globetrotting around the world with her Chihuahua Rufus, and blogging about it irregularly, irreverently and happily.
That's me - Anaïs - with my canine companion Rufus who has no idea how small he is, doesn't ride in a handbag unless he is on a plane and can go running for a full hour (after which I need the day off).
I created this place because it turns out that so many things we take for granted are bullshit. Business plans are not actually great planning tools. Nobody feels inspired by dreary networking events, where lukewarm sparkling wine is served along with piles of faceless business cards. Sales pitches don't actually have to come with a sensation that you are lying and might throw up any minute.
Bullshit Elimination. The place for people who feel that the old structures are crumbling and it is time for a new business status quo, where brain meets gut, consciousness and cash go together and we all realise that we are one.
Frequently UnAsked Questions
What is Business Bullshit?
Business Bullshit describes the superfluous, out-dated, noisy opinions that clutters your mind and consequently any piece of communication, (online) presence or business overhaul. Business Bullshit is the cause. The result is copy that sounds impressive but lacks substance. Unnecessary stiffness under the guise of professionalism. An apologetic introduction. Business practices that don’t match your gut or business but ‘everyone else is doing it that way’…
Why haven’t I ever heard of it?
Because most people hide their bullshit. First, they have no idea it’s there, and once they’ve discovered it, they do everything in their power to pretend it never existed… Photoshopped faces and sales pitches forward, bullshit backstage. Openness and business still don't seem to go together for most people.
Why did you call it Bullshit Elimination? Do you love using vulgar language?
It's called Bullshit Elimination to get people who are stuck in business as usual to stop and pay attention. I am usually pretty well mannered and swearing is not required to hang around here. Humour is.
How do you pronounce Anaïs and where can I find out more?
It’s Ah-nah-ees (and no, I haven’t dared to ask my parents in what way Anaïs Nin inspired their choice). You can read my story here.
What’s the best way to learn from you without paying a dime?
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